Karli Burns and Kerry Leonardi
March 20th is not only the first day of Spring, but it is also the day Rita’s gives out free water ice. Every year Rita’s gives out free water ice on the first day of Spring and this year marks its twenty-second annual Free Ice Giveaway.
Customers can obtain a free 12-oz regular Italian Ice with no purchase. This year Rita’s offered its new flavor Starburst Cherry Italian Ice in honor of the first day of Spring. This year Rita’s also implemented a new opportunity to obtain free water ice. Guests were allowed to use the hashtag #RitasFirstDayOfSpring and upload photos of their free water ice to Facebook, Twitter, or Instagram. Those who used the hashtag before midnight of March 20th had the chance to win free water ice for a year and other prizes. Along with free water you were given the option to upgrade your water ice by adding custard on top for only $1. With the additional offer, people were taking the advantage. It also created longer lines as usual that stretched a few hundred feet. Lines did not stop people from coming to receive their free water ice on the first day of spring!
